In Micro-videos; What are they? How to make them sticky? How to deliver? Good interface? How to make them? (Plan B, 14 Apr 2021) Donald Clark explains what micro-videos are ..
“Micro-videos are short videos. How short? Often very short, 15 seconds on TIKTOK up to 6 minutes or so at most There is no absolute rule here but the evidence suggests that people duck out from learning video at around 6 minutes. The idea is to be short, to avoid cognitive overload, be hard-hitting, increase retention and deliver relevant learning. The learning world has picked up on YouTube, Twitch, Facebook, Twitter, Instagram and TikTok. It’s not hard to find good examples.”
QUESTION:
Are you creating micro learning videos? What format are you using? How are you delivering them? What makes a good micro video for learning purposes?
FIND OUT MORE:
In section 2: Create flexible resources of MWL 2021 we look the 5 principles in designing modern content, and how to create short videos for learning purposes.
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